Episode 003 – Snapchat with Brock Johnson

Follow Brock on Snap Chat: Brock11Johnson
Social Media Money Makers Podcast by Brock Johnson: Click Here
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In Brock’s Words…

  • An entrepreneur at 7 years old, how his family helped form his ENTREPRENEUR DNA
  • “Growing up my parents have always owned their own businesses. So I got to see the struggles and the triumphs of owning your own business and working for yourself. The hard times and the great things that are possible from it. I’ve always had two goals in business and that was to never have a boss and I wanted to help people.”
  • Through a time of transition and unexpected plans, Brock found himself in a 3-4 month transitional period between colleges and ended up interning for his parent’s company, Team Johnson. Value was gained!
  • “I was going through my moms virtual business academies and looking for outdated academies. Through that process I had to nitpick each and every one of her lessons and through that process I was basically going to class. I got to learn the ins and outs of virtual online businesses. I learned so much within a short amount of time”

Adding value without concern of return is key!

“It’s such a great way to build that trust with people if you are giving them actual value in return for an email address. Adding great value and content to people’s lives makes them trust you that much faster!”

The ever changing social media world

“Social media and business is an ever changing environment. I’m always reading stats and statistics and I have a great virtual assistant who helps me to find the most recent information about platforms. I’m trying to keep my finger on the pulse about what’s happening in this industry. It’s so easy to lose a social media following but an email list is a real valuable thing that can’t be taken away from you.”

Snapchat vs. Instagram Stories

I actually just found out this week that Instagram stories have now passed snapchat stories in terms of monthly users. 200 million for instagram and 170 million for snapchat. It’s fairly close! It’s a raging battle and every single week it feels like there is a brand new update. I think Snapchat, and most people and statistics would agree, engages with people on a more live way so it feels more realistic. People prefer Snapchat 60% of the time over Instagram Stories. You could make a case for either platform.

Let’s talk virtual assistants

Fail often and fail forward! I’ve had a million different businesses. Things that now that when I think about them they are the most impractical things ever. Learn from your mistakes and keep trying. Starting is better than not trying at all. As entrepreneurs we want to do everything ourselves and there is a lot to be done. We need to learn to outsource. We need to learn to take a step back and say I can’t realistically grow my business as far as I want it to grow if I’m trying to do it all myself. I saw my business explode immediately when I hired my first assistant. I’m able to make so much more progress because I’m not held back by everything else.

Plan all you want but plans change, how will you handle it

We have this beautiful idea in our mind of how it will go but it never goes as planned. Pray and then not worry about it. You can’t worry about it because then you don’t have that trust and that you don’t have that faith that you claim to have. Things aren’t going to go according to plan. I thought I would be in Washington DC for the next 4 years of my life. I was there for 8 months. I came home for 4 months. Now I’m in Northern California, my business which I had no idea I was going to start, started, blew up, went slow, blew up again and now I’m not allowed to take in new customers. Things are always going to change and things are never going to go according to plan. But keeping the faith, praying often and realize there is a greater purpose behind everything that’s happening.

Top 3 Snapchat Tips

  1. Document, don’t create! What’s going on in your life on a daily basis? #nostoryboarding Document the highs and the lows of your day #cabinetwars
  2. Be consistent! The average number is 11 stories per day. Start earlier in the day and shoot for 11 snaps
  3. Focus on engagement

Should everyone be on Snapchat? Darren is a “communications guy at church”

YES! Everyone should be on Snapchat! It’s a great place to grow your business!

How can parents protect their kids online?

The most important thing has nothing to do with Snapchat or social media. The most important thing is having an open line of communication. My parents were always talking to me about what was going on. I knew my parents were providing my phone and if they asked for it, I knew that they were in control and had my best interest at heart. Having that open line of communication will help kids to realize that you love and care about them and are looking out for their best interest. Keep open line of communication with your kids and help them know the boundaries.


Author: Good Setters